Looking to sell your home faster than your neighbours?
The key to a speedy home sale comes down to one thing: Marketing. Homes that are marketed correctly sell significantly faster and for more money.
The good news?
You don’t need a huge budget to market your home. In fact, you can use effective techniques to attract motivated buyers and get your home sold in no time.
Here’s What We’ll Cover:
- The power of professional photography
- The importance of online marketing
- Easy staging tips that wow buyers
- Pricing strategies that attract buyers
Let’s get into it!
Why Proper Home Marketing is More Important Than Ever
If you want to sell your home fast…
The market has changed completely. 96% of buyers now search for their home online before even looking at a property in person. If your home isn’t being marketed online properly, you are missing almost every potential buyer.
And if that isn’t enough…
On average, homes spend about 35-45 days on the market nationally. Properly marketed homes? They sell significantly faster. Some fly under contract in just days.
So if you want to sell quickly, you better understand modern home marketing techniques. The difference between a fast sale and a lingering listing comes down to how well you can market your home to buyers actively searching for properties like yours.
Professional Photography: AKA Your Best Marketing Tool
The easiest way to make your home stand out from the pack? Hire a professional photographer.
Professional photography is one of the best marketing tools in your arsenal. It’s simple but so, so effective.
Why? Well…
Listings with high-quality photos sell 32% faster than those with low-quality images. Homes with professionally taken photos spend an average of 16 fewer days on the market.
Think about it…
When buyers are scrolling through dozens of homes online, what makes them stop and click? Amazing photos. If your listing photos suck, you lose the sale before it starts.
So what makes a great listing photo?
- Wide angle shots that capture the full room
- Bright, natural light throughout
- Clean, clutter-free rooms
- Professionally edited colour and exposure
- Beautiful outdoor photos shot during “golden hour”
But let’s take it up a notch with drone photography. Drones are a game-changer for real estate photography. Aerial shots give buyers a whole new perspective on your home. They are especially helpful if you have a large yard, pool, or attractive landscape surrounding the home.
Videos Tours & Virtual Home Walkthroughs
Did you know?
Listings featuring videos attract up to 403% more inquiries than listings without them. Yes, you read that correctly, 403%.
Video is a complete game-changer in home marketing. Buyers love being able to “walk through” your home from the comfort of their couch before they decide if they want to bother with an in-person showing.
Buyers expect video tours. It helps serious buyers self-select in or out before wasting your time with random showings. It also helps your home stand out from the competition.
You have a few options when it comes to videos:
- Simple walkthroughs shot with your smartphone
- Professional video tours with audio
- 3D virtual tours buyers can navigate on their own
- Live video tours done over video chat
Even a simple smartphone walkthrough video is better than no video at all.
Online Marketing: Get Your Home Where Buyers Are
Pay attention to this…
Most home buyers today begin their property search online. Your online marketing needs to be rock-solid if you want to sell fast.
Where should you be marketing your home online?
The answer is everywhere buyers are looking. Start with the MLS – this is the foundation. From there, make sure your home is on:
- Zillow
- Realtor.com
- Trulia
- Facebook Marketplace
- Local real estate Facebook groups
Social media marketing has become a major force in real estate sales. Consider targeted Facebook and Instagram ads that show your home to people actively searching in your area.
The beauty of online marketing is it’s available 24/7. Buyers can find your home at 2am on a Tuesday or during their lunch break.
Home Staging Tips: Help Buyers Fall In Love
One of the most important things most sellers miss…
Staging doesn’t just mean making your home look nice. It’s about helping buyers picture themselves in your home. Buyers who envision themselves living in your home are much more likely to make an offer.
Professional staging really works. But even if you can’t afford a professional stager, you can at least implement basic staging techniques:
- Remove personal items and family photos
- Declutter every room (think less is more)
- Deep clean everything
- Add fresh flowers or plants
- Use neutral colours throughout
- Create inviting spaces that show purpose
Think of staging as setting up a blank canvas for buyers to mentally customize your home. When they walk through they should be thinking “this could be my home.”
Don’t forget curb appeal.
Buyers see the outside of your home first. Make sure the lawn is mowed, bushes are trimmed, and your entrance is inviting. A new coat of paint on the front door can make a big impact.
Pricing Strategies That Attract Serious Buyers
Want to know the number one mistake sellers make?
They overprice their home. Most sellers get too emotionally attached and list for much higher than the market will bear.
What happens when you overprice your home?
It sits on the market for longer. The longer a home sits, the more potential buyers wonder “what’s wrong with this house?” Eventually, you get pressured to drop the price anyway – only now your home has a stigma.
Instead, price it right from the get go. Look at recent comp sales in your area. Price your home competitively and you’ll get multiple buyers interested in days.
Sometimes pricing below market value can work to your advantage. It creates a sense of urgency and can lead to multiple offers which will drive the final sale price above asking anyways.
Pretty neat, huh?
Power Of Open Houses & Home Showings
Don’t underestimate the power of foot traffic…
Open houses can be a huge help to generate interest and buzz around your listing. They create a sense of urgency and FOMO (fear of missing out) among potential buyers.
Schedule an open house over the weekend for the best foot traffic. Make sure your home is staged perfectly, smells amazing (fresh cookies or coffee work wonders), and every single light is on.
Be flexible with private showings. The more flexible you are with your schedule, the faster you will sell your home. It’s frustrating and very inconvenient. But the alternative is your home lingering on the market for months.
Powerful Combinations
The magic happens when you combine powerful marketing strategies…
You need professional photos that make buyers stop scrolling through real estate websites. Video tours that allow them to explore your home from anywhere. Competitive pricing to attract multiple buyers. Staging that helps buyers envision their future in your space.
Here’s the cool part. They work in tandem with each other. The more tools you use, the better your chances of generating offers quickly. When you combine professional photography with online marketing. Add video tours with competitive pricing. Mix in staging with flexible home showings – you have a powerful marketing machine that attracts buyers and compels them to make offers.
Conclusion
The homes that sell fastest aren’t always the best homes. They’re the homes marketed the best. By implementing these marketing tips and strategies, you will give your home the best chance to sell faster than your competition and for the price you deserve.
